Tom crowley track 2 - fall 2016 case write-up: population services international (psi) 1) how do you explain the disparity in raja's and maya's performance a at a glance: they are different products - very different. The psi case: marketing of raja and maya 1168 words | 5 pages retailers than psi gave it to retailers as for sales of maya - image of maya was negative among. Case analysis - raja maya in 1976, population services international (psi), a non-profit organisation, in agreement with government of bangladesh, started a family-planning program through social marketing. The psi case: marketing of raja and maya - essay example as a result, people were more willing to accept condom rather than drug mama's performance got worse because of its weak marketing strategy compared to other competitive products.
The zimmer psi knee system is to be used with the following the psi case id can be either 8 or 15 characters, automatically assigned based on region the. The psi case: marketing of raja and maya essay of the fact that two products had different characteristic in essence and the market in bangladesh had it specific characteristic - market characteristic in bangladesh : most consumers were illiterate and did not have access to professional doctors or pharmacies. Marketing strategy for birth control pills 1 group 5: ankit malhotra-gsep13cmm021 prajakta talathi-gsep13cmm031 rashmi lagisetty -gsep13cmm032 venkataram grandhi-gsep13cmm036 psi case analysis.
Facebook case study in november 2007, social media giant, facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the beacon tool. Experience marketing through real world cases, best practices, business literacy, stempreneurship alpha kappa psi business fraternity alumni uga alumni association. Psi's school improvement team of expert partners designs and delivers professional development programs and interventions to improve academic and test score performance learn more raising the power of education.
Case summary of psi social marketing saw a continuous decline as to volume sales of 'raja' - condom for men similar to case analysis psi skip carousel. Unlike traditional marketing, psi was involved in societal marketing over the time the sales of raja increased tremendously and we were successful in grabbing a major part of market share in bangladesh. Case study from south africa: psi's path to marketing lube creating desire for microbicides conference, may 13, 2014 beth skorochod deputy director, hiv/tb. 3 | summary of psi case law background the taxpayer company was a personal services entity that provided engineering and related services to clients one of the employees.
Priceless success at mastercard: raja rajamannar's case for global marketer of the year by staff january 22, 2018 campaign is showcasing the six chief marketing officers shortlisted for the world federation of advertisers' global marketer of the year award. Rijm volume 1, issue 11(november 2012) issn: 2250 - 3986 a journal of radix international educational and research consortium rijm radix international journal of reserch in marketing estimating market efficiency & price mechanism in retailing of fresh vegetables in andhra pradesh m raja krishna murthy, gp reddy, kh rao national academy of agricultural research management rajendranagar. Use cases insurance anu prasad raja s p product, design megnath bellamkonda community, marketing, partnerships cmo at the next big thing.
20 out of 5 stars hbr 10 must reads on strategic marketing by raja chakraborty on january 2, covers 10 classic marketing cases marketing myopia is an. Access to case studies expires six months after purchase date publication date: september 13, 1985 population services international (psi) was a not-for-profit agency founded to disseminate.
1974: family planning social marketing project (fpsmp) began operation under a tripartite agreement among population services international (psi), gob and usaid 1975: usaid-donated raja condom and maya contraceptive pill started distribution through private sector outlets. Case summary of psi: social marketing project in bangladesh 1) who is right: ciszewski or schellstede why for raja, the name associates with masculinity, the. Population services international (psi) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions in 1976, psi concluded an agreement with the government of. The social marketing project in bangladesh 1 problem statement:as part of the population control program in bangladesh, psi introduced two products -raja condoms andmaya contraceptive pills.